Sagging Skin

Sagging skin can become more noticeable in your 40s as the skin’s natural production of collagen and elastin continues to decline. You may begin to notice reduced firmness around areas such as the cheeks, jawline, neck and lower face, along with changes in facial contours and skin elasticity.

A consistent, targeted skincare routine can help support firmer, stronger and more resilient-looking skin. Ingredients such as retinoids, peptides, antioxidants and hydrating, barrier-supporting formulas can help support collagen production, improve skin texture and maintain elasticity. Daily broad-spectrum SPF is also essential, as UV exposure can accelerate the breakdown of collagen and elastin and contribute to visible loss of firmness.

Professional treatments can further support sagging skin by helping to stimulate collagen production, improve firmness and refine overall skin texture. Treatments designed to support the deeper structures of the skin, encourage renewal and improve hydration can help create a smoother, firmer and more lifted-looking appearance over time.

Lifestyle and environmental factors can also influence changes in skin firmness. Sun exposure, hormonal changes, stress, sleep, nutrition, smoking, weight fluctuations and environmental damage can all affect collagen, elastin and overall skin quality, which is why a personalised approach can be especially beneficial throughout your 40s.

Explore our recommended treatments and products designed to support collagen and elastin, improve the appearance of skin firmness and help maintain a smoother, stronger and more lifted-looking complexion throughout your 40s.