Puffiness Around the Eyes

Puffiness around the eyes can become more noticeable in your 30s, often making the eye area appear tired, swollen or less refreshed. It may be influenced by fluid retention, lack of sleep, stress, dehydration, allergies, lifestyle habits and genetics, while natural changes in skin firmness can also make puffiness more visible over time.

A consistent, targeted skincare routine can help support a smoother, brighter and more refreshed-looking eye area. Lightweight hydrating formulas, cooling ingredients, antioxidants and targeted eye products can help reduce the appearance of puffiness while supporting the delicate skin around the eyes. Daily broad-spectrum SPF is also important, as sun exposure can contribute to changes in skin texture and firmness.

Professional treatments can further support the eye area by helping improve hydration, circulation and overall skin quality. Treatments designed to refresh, depuff and support firmness can help the eyes appear smoother, brighter and more rested.

Lifestyle and environmental factors can also influence under-eye puffiness. Sleep quality, hydration, stress, alcohol intake, salt intake, allergies and environmental conditions can all affect fluid retention and the appearance of the eye area, which is why a personalised approach can be especially helpful.

Explore our recommended treatments and products designed to help reduce the appearance of puffiness, support hydration and firmness, and leave the eye area looking smoother, brighter and more refreshed throughout your 30s.