Loss of Collagen & Elastin

In your 30s, the skin’s natural production of collagen and elastin can gradually begin to slow, which may lead to subtle changes in firmness, bounce and overall skin texture. You may start to notice fine lines, reduced plumpness or skin that feels slightly less resilient than it did in your 20s.

A consistent, targeted skincare routine can help support collagen, elasticity and overall skin strength. Ingredients such as retinoids, peptides, antioxidants and hydrating, barrier-supporting formulas can help maintain smoother, firmer-looking skin and support healthy skin renewal. Daily broad-spectrum SPF is also essential, as UV exposure can accelerate the breakdown of collagen and elastin over time.

Professional treatments can further support the skin by encouraging collagen production, improving firmness and refining texture. Treatments designed to stimulate skin renewal and support the deeper structures of the skin can help maintain a smoother, plumper and more resilient-looking complexion.

Lifestyle and environmental factors can also influence collagen and elastin levels. Sun exposure, stress, sleep, nutrition, smoking and environmental damage can all contribute to changes in skin firmness and elasticity, which is why a personalised and preventative approach can be particularly beneficial throughout your 30s.

Explore our recommended treatments and products designed to support collagen and elastin, improve firmness and help maintain smoother, stronger and more youthful-looking skin throughout your 30s.