Lines & Wrinkles

Lines and wrinkles can become more noticeable in your 40s as the skin’s natural production of collagen, elastin and moisture continues to slow. Fine lines may deepen around areas of repeated facial movement, such as the eyes, forehead and mouth, while changes in firmness, hydration and skin texture can become more visible over time.

A consistent, targeted skincare routine can help support smoother, firmer and more resilient-looking skin. Hydrating ingredients, antioxidants, retinoids, peptides and barrier-supporting formulas can help improve the appearance of lines, support skin renewal and maintain elasticity. Daily broad-spectrum SPF is also essential, as ongoing UV exposure can accelerate collagen breakdown and contribute to more visible signs of ageing.

Professional treatments can further support the skin by targeting fine lines, deeper wrinkles, changes in texture and loss of firmness. Treatments designed to stimulate collagen production, encourage cellular renewal and improve hydration can help soften the appearance of lines while promoting smoother, plumper and more refreshed-looking skin.

Lifestyle and environmental factors can also influence how lines and wrinkles develop. Sun exposure, hormonal changes, stress, sleep, hydration, smoking, nutrition and environmental damage can all affect the skin’s appearance, which is why a personalised approach can be especially beneficial throughout your 40s.

Explore our recommended treatments and products designed to soften the appearance of lines and wrinkles, support collagen and elastin, and help maintain smoother, firmer and more radiant-looking skin throughout your 40s.